About
AI Operations for real businesses — not slide decks
We are a specialist AI consultancy for UK SMEs. Unlike consultants who stop at strategy or proof-of-concept, we focus on implementation, deployment, governance and the ongoing management of agentic AI systems that deliver measurable operational benefits.
Watch
The Zero-Downtime Consultant
Why “deliver and run” beats “advise and leave” — how we keep AI systems live, governed and improving long after the slide deck would have ended.
Read transcript(captions also available on the player)
Mission
To help businesses safely adopt practical AI that reduces workload, increases productivity and creates measurable value — while keeping humans in oversight and control.
Vision
To become a leading UK provider of agentic AI infrastructure for SMEs — known for delivering enterprise-grade AI capability at a fraction of the cost of large consultancy firms.
What makes us different
AI Infrastructure as a Service
Most AI consultants sell strategy. Most software companies sell products. We sell a complete operational AI stack — installed, governed, monitored and continuously improved.
Internally-built stack
A multi-node agentic stack designed, built and tested internally — controlled agent execution, approval workflows, monitoring, audit trails, routing, budget controls, observability and governance.
Doctoral research background
Founder spent three years in doctoral economics research under a senior academic whose work brought AI into Germany’s Bundesbank — plus hands-on experience across credit-risk and trading systems. Real quantitative grounding for regulated clients.
Governance-first
Human oversight, audit trails and budget caps are designed in, not bolted on. We answer SMEs’ security and control concerns directly.
Where we fit in the market
| Competitor type | What they sell | Gap we fill |
|---|---|---|
| Big consultancies | Strategy, roadmaps, decks | We deliver and run the systems, at SME prices. |
| AI software vendors | A single product / licence | We integrate, govern and operate the whole stack. |
| Freelance developers | One-off builds | We provide ongoing operations, governance and support. |
| In-house hire | A salaried AI lead (£60k+) | Whole-team capability on a monthly retainer. |
The team
Small team, deep stack
A focused team — strategy, engineering, creative and client relationships — who all ship. No layers, no handoff lag.
Sandy Sehgal
Founder · Strategy · AI Architecture
Founder. Three years of doctoral research in economics under a senior academic whose work brought AI into Germany's central bank, the Bundesbank. Applied experience across credit-risk and trading systems, including a short-lived 2014 venture bringing machine-learning default-probability models to the credit-ratings industry. A final-stage ACCA student working towards the qualification. Sandy leads client strategy, architecture and account management.

Jo Sehgal
Head of Relationship Management
27 years managing high-value client relationships. Leads account management, client care and the long-term partnerships that keep our work delivering value.
Alyx May
Lead Developer · Head of IT · Advisor
Deployment, infrastructure, integrations, technical support and AI workflow implementation. Lead engineer on every Hermes / Paperclip rollout.
Rune Sehgal
Software Engineer · Marketing & Creative · Advisor
User experience, branding, marketing and client-facing materials, plus software development across the stack.
We state our qualifications precisely — see our credentials.
Stay in the loop
Practical AI for SMEs, in your inbox
New podcasts and video explainers as they land — no spam, unsubscribe any time.
Not sure where you stand?
The free AI Readiness Assessment scores you 0–100 in three minutes and recommends the next step. No signup to start.